Résumé

Professional Summary

I'm a skilled editor, strategist, branding specialist, and copywriter with 15+ years of experience in retail, e-commerce, social media, digital media, and publishing. I have strong interest in fashion, beauty, home, technology, food, television (traditional and streaming), new media, and more. I am hyper-customer-focused and eager to earn their trust with quality products, programs, and initiatives. My goal is to create highly clickable content that consumers can interact with, and ultimately turn views into sales.

Skills

Advertising Beauty Branding Campaign Development Campaign Launches Content Editor Content Strategy Copywriting Creative Initiatives Direct Mail Edit & Proofing Editorial Event Planning Product Description Pages Public Relations Publishing Writing Strategy Specialty Social Media Search Engine Optimization Video Scripts

Work Experience

Amazon

Branding, Content & Strategy, Senior Copywriter

Fashion • Digital & Print

September 2021-Present

Senior Copywriter

Fashion • Digital & Print

October 2020-August 2021

• Write engaging, high-conversion copy including homepage assets, landing pages, emails, campaign launches, social media, promotions, and UX copy

• Pivot and develop brand voice based on project and placement, creating authoritative, informative, and accessible copy

• Brand strategist and copy lead for the launches of Premium Brands, Internet Famous, and Virtual Try-On, which each garnished 900K+ clicks on their respective launch days

• Copy manager for Prime Day, Premium Brands, Internet Famous, Black-Owned Brands, Made for You, Prime Try Before You Buy, Amazon Experts, All-Gender, and the 2022 Academy of Country Music Awards activation

• Conduct subject interviews and write engaging copy to conceptualize “share of heart” storytelling for fashion campaigns across digital and print

• Contributing editor and writer for the holiday 2021 and 2022 direct mailers

• Compose creative solutions to translate merchandising, marketing, and social media initiatives

• Maintain strong, up-to-date knowledge of the competitive fashion, technology, and online retail landscapes

• Request and facilitate Spanish translations for customer-facing campaigns

Macy's

Specialist, Copywriter

Brand Authority, Fashion, Beauty & Home • Digital & Print

October 2018-March 2020

• Researched, edited & wrote direct mail, email, digital assets, product description pages, in-store signage, and packaging

• Positioned copy for brands like Michael Kors, DKNY, Tarte, Benefit, Martha Stewart, and more

• Partnered with marketing, design, and project management to strategize and execute ideas for profitable marketing initiatives

• Self-edited to deliver assets that meets tight deadlines and the high standards of creative and technical quality

• Lead copywriter for Macys.com fashion hub, “The Edit”

• Attended cross-functional meetings and video product shoots to direct experts for voice-overs

• Copy edited brand packaging for home and fashion to ensure accuracy and boost sales

• Wrote conversational scripts for videos featured on product description pages

InStyle

Assistant Market Editor

Senior Editor & Copywriter • Fashion & Beauty • Digital & Print

February 2017-September 2018

Senior Credits Editor

Market Editor & Copywriter • Fashion • Digital & Print

April 2015-January 2017

Credits Editor

Junior Editor & Product Copywriter • Fashion • Print

February 2011-March 2015

• Pitched and wrote highly sharable fashion and beauty content that accrued over 800K shares and counting

• Final approval of all fashion product credits for digital and print

• Copywriter, top editor, and interviewer for select front-of-book features

• Managed markets for digital and print, including plus sizes, maternity, shapewear, hosiery, and extended-size shoes

• Attended market appointments, events, fashion shows and conducted deskside meetings to pitch and create effective content

• Reported on celebrities, launches, and designers; traveled internationally for press-related and fashion events

• Created brand analysis for advertised mentions to ensure effective placements and monthly photoshoot strategy

• Collaborated with cross-functional teams from copy to marketing strategy to ensure accuracy across brand platforms

• Developed a credits team and a streamlined system to fact-check confirmed credits

• Managed e-commerce data for the digital “Shop the Issue” platform

Education

Fashion Institute of Technology

Bachelor of Science Degree

Direct & Interactive Marketing

LIM College

Associate in Applied Science Degree

Fashion Merchandising

Interests &
Hobbies